Free Marketing Essays

Marketing essays

Our marketing essays and dissertations provide fantastic examples of how to prepare academic assignments on popular marketing topics, such as the role and function and function of marketing, relationship marketing, segmenting, the marketing mix, integrated communications, customer experience, digital marketing and much more.

About 301 results

Recent essays:

Unrestricted Society’s marketing strategy
This report will provide an overview of Unrestricted Society’s current marketing strategy and the five year marketing plan for the company. It will provide an in depth analysis of the … Continue reading “Unrestricted Society’s marketing strategy”
The customer’s trust in a retailer will grow through a series of successful transactions
The customer’s trust in a retailer will grow through a series of successful transactions, which include returns processing (Hjort & Lantz, 2016). Literature points out that only a handful of … Continue reading “The customer’s trust in a retailer will grow through a series of successful transactions”
The lower of cost or market rule requires a company to value its inventory
The lower of cost or market rule requires a company to value its inventory at the lower of the cost of the inventory and the market (replacement) cost of the … Continue reading “The lower of cost or market rule requires a company to value its inventory”
Human-companion animal relationship
These concepts and trends can be very important for marketing and understandings of the human-companion animal relationship. There is difference in marketing if consumers say: “My cats are my babies,” … Continue reading “Human-companion animal relationship”
EFFECTS OF MARKETING MIX ON CUSTOMER PERCEPTIONS
A CASE OF HELLO MONEY IN MERU COUNTY: A RESEARCH PROPOSAL CHAPTER 1: INTRODUCTION In order to introduce new products to customers and increase awareness about existing products, companies … Continue reading “EFFECTS OF MARKETING MIX ON CUSTOMER PERCEPTIONS”
Marketing in Service Industry
2. Marketing in Service Industry In most of the developed countries over the world service industries have outgrown the production industry in terms of their contributions to national income. The … Continue reading “Marketing in Service Industry”
Marketing communication
Marketing communication is a critical intermediary process linking a company’s proposals to its intended audience. In recent years, with the help of the technology marketing communication has become a much … Continue reading “Marketing communication”
Rimowa and Bond – branding exercise
Our brand is a simple way of offering the customers an idea of what the product actually is. It helps them make a clear distinction between competing producers within a … Continue reading “Rimowa and Bond – branding exercise”
How can SaaS?
Removed by request of the author.
The marketing process
1.1 INTRODUCTION Marketing is the process whereby you let consumers know why they should choose your product or service between two competitors. You should do that in other to be … Continue reading “The marketing process”
Green marketing
Green marketing has become a very important marketing concept now and is proving instrumental to promote and reinforce the idea of environmental protection and sustainable development both to the customers … Continue reading “Green marketing”
Impact of digital marketing in consumer behavior & corporate model restructuring
To Analyse the impact of digital marketing in consumer behavior, corporate model restructuring and identify the role cyber space in digital marketing. 2. Background: The marketing business functions are mostly … Continue reading “Impact of digital marketing in consumer behavior & corporate model restructuring”
Design in marketing
“While the marketing message previously was to ‘sell, sell, sell’, today we are bound to an entirely new philosophy” (Beedasy). Companies use a variety of elements to make up a … Continue reading “Design in marketing”
Describe how marketing techniques are used to market products in two organisations
Marketing is the administration course in charge of identifying, anticipating and satisfying customer wants successfully. (Own words) Product Portfolio: Coca-Cola • Sprite • Fanta • PowerAde • Smart water • … Continue reading “Describe how marketing techniques are used to market products in two organisations”
Marketing mix and performance evaluation
The study seeks to achieve the following goals: A – serious contribution in providing a conceptual and practical display one modern concepts related to accounting thought deals with a … Continue reading “Marketing mix and performance evaluation”
NATURE AND ROLE OF MARKETING SECTOR
Samsung is the story of a small South Korean family business, now in seventy years one of the largest conglomerates in the world. The success is phenomenal. In 2014, Samsung … Continue reading “NATURE AND ROLE OF MARKETING SECTOR”
Tunku Abdul Rahman University College – Marketing Mix
1.0 INTRODUCTION In this assignment, we need to identify the company background, the seven marketing mix and provide five recommendations to make improvement for the company. We have chosen Tunku … Continue reading “Tunku Abdul Rahman University College – Marketing Mix”
In scented environments, can consumers demonstrate higher recall of brands?
1. Introduction The retail market is becoming increasingly complex a space, where only the most innovative and vigorous brands are able to survive. (Grewal, Roggeveen and Nordfält,2009). Customers in this … Continue reading “In scented environments, can consumers demonstrate higher recall of brands?”
Marketing – national branding
Chapter 1 Introduction 1.1 Introduction Nation branding has gained vital attention of academicians in recent times mainly because of enhanced thrust upon the globalization (Kaneva and Popescu, 2011). The concept … Continue reading “Marketing – national branding”
CUSTOMER RELATIONSHIP MANAGEMENT: AN ANALYSIS OF BEVERAGE INDUSTRY – A CASE OF STARBUCKS CORPORATION
ABSTRACT Facebook, Twitter, Instagram and other social media sites have become part of the everyday life. To address the current trend, organizations are moving away from the traditional mode of … Continue reading “CUSTOMER RELATIONSHIP MANAGEMENT: AN ANALYSIS OF BEVERAGE INDUSTRY – A CASE OF STARBUCKS CORPORATION”
Packaging and its characteristics
The literature review is an important segment that provides focus on various concepts in regards to the dissertation topic. The segment of literature review will be carried out depending upon … Continue reading “Packaging and its characteristics”
Business to business (B2B)
1.0 Introductions Business to business (B2B) marketing refers to the techniques and best practices used by many different type of company with producing their own products and services then sold … Continue reading “Business to business (B2B)”
The Use of Advertisement in the Tobacco Industry
Abstract From 2011-2013 there were 15,548 fewer high school smokers and 82.55% of adult smokers in South Carolina started smoking before the age of 18. This case study will … Continue reading “The Use of Advertisement in the Tobacco Industry”
SOCIAL COGNITIVE THEORY
The social cognitive theory was propounded in 1941 by Miller and Dollard but by then it was proposed as a theory of social learning and imitation that rejected behaviorist notions … Continue reading “SOCIAL COGNITIVE THEORY”
Marketing – Amazonas
“In God we trust. Everyone else, bring data.” Former New York City Mayor Michael R. Bloomberg Marketing is “the science and art of finding, retaining, and growing profitable customers [sic]” … Continue reading “Marketing – Amazonas”
Marketing – luxury branded products
THEORY OF PLANNED BEHAVIOUR (TPB) This theory tries to predict human behaviour. In the late 1970s, Fishbein and Ajzen developed a model of behavioral intentions based on their theory of … Continue reading “Marketing – luxury branded products”
Marketing project – handy washer
The compact and QUEE Handy Washer is perfect for stowing away just about anywhere! From one of the most trusted names in quality washer, the QUEE handy washer features the … Continue reading “Marketing project – handy washer”
COMPETITIVE MARKET POSITION OF AN ORGANIZATION
MARKETING MANAGEMENT COMPETITIVE MARKET POSITION OF AN ORGANIZATION (A STUDY OF GLORIA JEAN’S COFFEE) 1.1 Growth of Gloria Jean’s Coffees Gloria Jean’s Coffees was founded in Chicago in 1979 by … Continue reading “COMPETITIVE MARKET POSITION OF AN ORGANIZATION”
Pros and cons of celebrity endorsement
REFERENCE TO Q-MOBILE Abstract Advertisements are always been a prominent basis that is utilized by celebrities in order to alter the customer buying deeds, but nowadays a day’s customers are … Continue reading “Pros and cons of celebrity endorsement”
Customer perceptions of services provided by post offices
Summary of Findings and Conclusions Summary of Findings and Conclusion Summary of findings and conclusion of present study have been presented on following lines: 4.1.1 Research Methodology 4.1.1.1 Objectives of … Continue reading “Customer perceptions of services provided by post offices”
An evaluation of Brand Extension Strategies in large Conglomerates
Abstract Over the decades, brand extension has sustained to be a core marketing strategy for many companies. Brand extension relishes a good reputation as for getting advantages to companies which … Continue reading “An evaluation of Brand Extension Strategies in large Conglomerates”
Sensory marketing
1. Introduction In todayâs stores consumers are overwhelmed by manipulated sensory experiences. For instance, music is being played, scents linger in the air and specific light and colours are used … Continue reading “Sensory marketing”
Yamaha Corporation and Virgin Group – brand extension strategy
Introduction Yamaha Corporation is a Japanese multinational corporation with a wide range of products and services. Yamaha has grown to become the worldâs largest manufacturer of musical instruments, as well … Continue reading “Yamaha Corporation and Virgin Group – brand extension strategy”
After sales services creating an impact on customer satisfaction
Abstract The reason to focus of this research is to find out if the client ability capable in the restaurant sector has each result on client satisfaction and for that … Continue reading “After sales services creating an impact on customer satisfaction”
A relationship study between product placement strategy and consumer buying behavior in entertainment industry
Dissertation plan 2. Background to the Study: Product Placement Product placement is a form of promotion and advertising in which brands, products, or services are placed in television shows or … Continue reading “A relationship study between product placement strategy and consumer buying behavior in entertainment industry”
Impulse buying
Introduction Competition is becoming more and more intense because of rapid globalization; retail chains have been experiencing the changing trends in the nature of consumersâ tastes, consumption patterns and buying … Continue reading “Impulse buying”
Marketing strategy – Moller Skycar
A well-developed and clear marketing strategy is very imperative to any company. In addition to this, developing the proper marketing mix could be the difference between success and failure for … Continue reading “Marketing strategy – Moller Skycar”
Brand image and brand equity
INTRODUCTION Brief Information About The Research The concept of image has previously been focused mostly in the commercial context; however in recent years it has aroused an interest concerning countries, … Continue reading “Brand image and brand equity”
Design plan – food advertising
In a study conducted by Kotz and Story, it was also found that 43.6% of food advertisements given on television consist of fat and sugar involving foods such as candy, … Continue reading “Design plan – food advertising”
Amazon.com analysis, notes and SWOT
Information Goods Amazon vs Blendle Suggestion to disposition of the assignment – what should it entail: 1. Introduction to paper â” 1page a. Motivate choices we have made and argue … Continue reading “Amazon.com analysis, notes and SWOT”
Coca cola – brands
Coca-Cola is a global manufacturer of a vast range of products, which are produced all over the world, many products are sold only in certain countries. These products are therefore … Continue reading “Coca cola – brands”
Green marketing
Marketing is a practical approach to social responsibility, placing more significance on maximizing the wealth of shareholders and owners (KÃ¤rnÃ¤ et al., 2003). To many, marketing incorporate rapacity and is … Continue reading “Green marketing”
CONSUMER BEHAVIOR TOWARDS INCONVENIENCE FELT AT SERVICE CENTERS/PROVIDERS
Abstract: – The purpose of the study is to find out the consumers behavior towards the inconvenience they felt by the service centers / providers and the actions they intend … Continue reading “CONSUMER BEHAVIOR TOWARDS INCONVENIENCE FELT AT SERVICE CENTERS/PROVIDERS”
The role ethical branding plays in society
Chapter one Research Question: What is the role and effects of ethical branding in South African society ? Aims This paper aims to explore the role that ethical branding has … Continue reading “The role ethical branding plays in society”
Social media for mass communication
From a marketing point of view, social media is the latest medium that has been introduced in mass communication (Shelly & Frydenberg, 2010). As a result, we can connect with … Continue reading “Social media for mass communication”
Essay: Social media marketing
The concept “Social media marketing” has arrived to that unique troposphere of popularity and cognizance typically held for super stars and noted persons. But in present situation, these stars and … Continue reading “Essay: Social media marketing”
Essay: Marketing and communications discussion
As we push forward into the second decade of the 21st century marketing is continuing to evolve and expand at an ever increasing pace. Today you need an agency that … Continue reading “Essay: Marketing and communications discussion”
Essay: K .MANIA (PVT) Limited Company
Contents of marketing plan Part: 1 Executive Summery Part: 2 Purposes and Mission Part: 3 Situational Analyses ‘ Product Market Analysis ‘ Distribution Analysis ‘ Competitor Analysis ‘ Financial Analysis … Continue reading “Essay: K .MANIA (PVT) Limited Company”
Essay: A road safety campaign
Marketing that using single media would most likely to fail because they could not gain interest from the audience while using a couple of multiple media channels to deliver a … Continue reading “Essay: A road safety campaign”
Essay: Hidden Advertisements in an Open World
‘Madison Avenue is stuck in a 1950s time warp [‘] ‘ most ad agencies still operate the same way they did during the Eisenhower administration: Toss a single TV spot … Continue reading “Essay: Hidden Advertisements in an Open World”
Essay: DIVINE CAKES & DESSERT Marketing
‘ Current operations: Divine cakes & Dessert is proudly Canterbury owned and operated. They making cakes & desserts for special occasions. They use the finest of ingredients to make a … Continue reading “Essay: DIVINE CAKES & DESSERT Marketing”
Essay: ‘Influence of Consumer Ethnocentrism/cosmopolitan on female purchase intentions toward cosmetic products’
EXECUTIVE SUMMARY In this cut throat competitive world, it is very important for organizations to sense customers changing needs, competitors strategies deployed and consumer behaviour. Market research is the tool … Continue reading “Essay: ‘Influence of Consumer Ethnocentrism/cosmopolitan on female purchase intentions toward cosmetic products’”
Essay: Pak n Save Marketing
Introduction PAK’nSAVE (stylised PAK’nSAVE) could be a New Zealand discount food warehouse chain in hand by the Foodstuffs cooperative. Founded in 1985, PAK’nSAVE was the last of the 3 major … Continue reading “Essay: Pak n Save Marketing”
Essay: Coca Cola
Introduction and Operations Background Coca Cola is in a global business that operates in a local scale in every community where business is made. With local reach, Coca Cola was … Continue reading “Essay: Coca Cola”
Essay: IMPACT OF INTERNET MARKETING ON BUSINESS MANAGEMENT IN DUBAI
Research Design Title : The Impact of Internet Marketing on Business Management in Dubai. Articulation of the Problem: The articulation of the problem is to have a clear understanding of … Continue reading “Essay: IMPACT OF INTERNET MARKETING ON BUSINESS MANAGEMENT IN DUBAI”
Essay: ‘BRANDING ESSENTIALS FOR FASHION ACCESSORIES IN INDIA’
EXECUTIVE SUMMARY In this project the main objective was understand the market for the entry of a new competitor and launch of a new company in a new field. Thus, … Continue reading “Essay: ‘BRANDING ESSENTIALS FOR FASHION ACCESSORIES IN INDIA’”
Essay: Differences between marketing and sales and how they are intertwined
‘ 1.0 ‘Marketing and Sales are like two sides of the same coin – Distinguishable but inseparable.’ Critically discuss this statement and explain the inter-relationship between Marketing and Sales. Marketing … Continue reading “Essay: Differences between marketing and sales and how they are intertwined”
Essay: Neuromarketing
Executive Summary Introduction Marketers always consider consumer’s thought and response in marketing. In order to understand consumers better, several methods have been developed for marketing. For example, they invite consumers … Continue reading “Essay: Neuromarketing”
Essay: Loyalty and customer retention in the telecoms industry
Background In a service oriented industry like the telecommunication industry, loyalty is of the greatest importance. Several studies have been conducted on the correlation between increased levels of customer retention … Continue reading “Essay: Loyalty and customer retention in the telecoms industry”
Essay: Print media advertising beginning, planning and printing process.
INTRODUCTION By studying about the topic ‘ PRINT MEDIA ADVERTISING BEGNING, PLNNING AND PRINTING PROCESS’ in which I learn my athings about the printing of advertisement , or I can … Continue reading “Essay: Print media advertising beginning, planning and printing process.”
Essay: Essay’s marketing mix
Every company has a different technique or way that contributes to their success. For some, it is the way they advertise their products/services and for others it is way the … Continue reading “Essay: Essay’s marketing mix”
Essay: THE EFFECT OF PRODUCT APPEARANCE ON CONSUMER PREFERENCE: MOBILE VIDEO GAMES IN THE APPLE APP STORE
INTRODUCTION The video gaming world is changing rapidly to new mobile devices. In 2014, Forbes declared a $25 billion in value (42% increase over 2013) and predictions show it could … Continue reading “Essay: THE EFFECT OF PRODUCT APPEARANCE ON CONSUMER PREFERENCE: MOBILE VIDEO GAMES IN THE APPLE APP STORE”
Essay: ‘CRITICARE’ a division of ‘BRITISH BIOLOGICALS’ – ‘CUSTOMER SATISFACTION FOR NUTRITION PRODUCT’
EXECUTIVE SUMMARY The aim of the study is to understand the level of customer satisfaction towards the services provided by British Biologicals. This study will help us to get a … Continue reading “Essay: ‘CRITICARE’ a division of ‘BRITISH BIOLOGICALS’ – ‘CUSTOMER SATISFACTION FOR NUTRITION PRODUCT’”
Essay: Starbucks marketing
Question 1 The consumer decision process implies a number of stages that the buyer will go through before actually making the final buying decision. The main goal of a marketer … Continue reading “Essay: Starbucks marketing”
Essay: Social media and journalism
Social media has had a huge impact on the way that journalism is practiced and the way that the general public perceive news in the present day. This dissertation aims … Continue reading “Essay: Social media and journalism”
Essay: PR Officers
A PRO serves as a middle person between the association that he or she speaks to and the majority of that association publics. A PRO speaks to an association or … Continue reading “Essay: PR Officers”
Essay: Online Behavioral Advertising (OBA)
In order to understand where online privacy concerns of consumers origins from it first need to be noted what OBA is and what is the main mechanism behind it. It … Continue reading “Essay: Online Behavioral Advertising (OBA)”
Essay: Buyer Behaviour Report: The consumer decision making process as it relates to a consumer who is replacing their laptop.
1. Introduction. Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that … Continue reading “Essay: Buyer Behaviour Report: The consumer decision making process as it relates to a consumer who is replacing their laptop.”
Essay: Consumer attitudes of youth with respect to mobile advertising in India
OBJECTIVE OF STUDY This study plans to comprehend consumer attitudes of youth with respect to mobile advertising in India. INTRODUCTION The high infiltration rate of cellular telephones in India has … Continue reading “Essay: Consumer attitudes of youth with respect to mobile advertising in India”
Essay: Marketing – newspapers
A newspaper is distinct as it is a combination of product and service. In almost all the newspaper organizations there will be two departments taking care of these marketing activities, … Continue reading “Essay: Marketing – newspapers”
Essay: Customer goals and loyalty
3.1.6 Important definitions What does the goal-oriented shopper want? As mentioned before their interest goes mostly out towards convenience and accessibility, selection, availability of information and lack of social contact … Continue reading “Essay: Customer goals and loyalty”
Essay: Traditional Marketing and Digital Marketing
Traditional marketing has always been defined by the 4P’s-Product, Promotion, Price and Place. Traditional marketing techniques typically focus on identifying the right audience segment, understanding their behavior and providing the … Continue reading “Essay: Traditional Marketing and Digital Marketing”
Essay: Sentiment analysis – Opinion mining
Abstract- With the evolution of web technology, there is a huge amount of data present in the web for the internet users. The users not only explore the resources present … Continue reading “Essay: Sentiment analysis – Opinion mining”
Assignment: Marketing and performance measurement
1. How would you monitor any external market research consultants to ensure their performance is in line with your expectations and/or contractual requirements? What do these market research consultants offer … Continue reading “Assignment: Marketing and performance measurement”
Essay: Digital marketing
Introduction A consumer gets on the Internet and types in a keyword related to an insurance or financial services product. Thanks to your company’s search engine marketing (SEM) strategy, your … Continue reading “Essay: Digital marketing”
Essay: E-Commerce and Brick & Mortar format comparison
Asymmetric Information Both demand and supply side of the markets are affected by the E-commerce technology. On the demand side, customers cannot inspect goods prior to purchase. Also most of … Continue reading “Essay: E-Commerce and Brick & Mortar format comparison”
Essay: Social media advertising
The numbers of companies who advertise on social media platforms like Facebook are increasing rapidly in recent years. The diversification of online advertising into social media can be seen everywhere. … Continue reading “Essay: Social media advertising”
Essay: Marketing
One definition of marketing is given by Hayes and Miller (2011, p.209) referring to it as the exchange process of services or products between the provider and the customer or … Continue reading “Essay: Marketing”
Essay: Web-based marketing strategies
Web-based marketing strategies are great methods to develop your business and increase your customer base. By making use of web-based strategies, you can reach a completely new market, probably worldwide … Continue reading “Essay: Web-based marketing strategies”
Essay: Advertising effect on purchasing decisions
We collected data through both primary and secondary sources. For the collection of primary data, we prepared a structured questionnaire aimed at knowing what advertisement platforms effect the consumption patterns … Continue reading “Essay: Advertising effect on purchasing decisions”
Essay: FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR
Cultural Factors: Cultural factors include culture, subculture and social classes which have important influence in the consumer buying behavior. The traditional or cultural breakfast of Pakistani consumers includes paratha’s served … Continue reading “Essay: FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR”
Essay: Global marketing: International product. International promotion
1.1.International product 1.1.1. Product concepts Most of the product concepts leamed in basic marketing are applicable in international marketing, too. Therefore, we can define the product as a bundle of … Continue reading “Essay: Global marketing: International product. International promotion”
Essay: Red Bull and Jet Blue
Question1: ‘Above The Line (ATL) publicizing is the place broad communications is utilized to advance brands and contact the target buyers. These incorporate routine media as we know it, TV … Continue reading “Essay: Red Bull and Jet Blue”
Essay: Market environment
According to (2007) it states that the market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships … Continue reading “Essay: Market environment”
Essay: The impact of social media and its impact on travel
In last 10 years, with the emergence of social media and digital platforms, traveling seems to have become easier for travelers across the globe. Travel is not just a fun … Continue reading “Essay: The impact of social media and its impact on travel”
Essay: PRINT MEDIA HABITS OF THE RESPONDENTS
The following table shows the distribution of the respondents according to their print media habits. From the above table and chart it is clear that out of total respondents 10.68% … Continue reading “Essay: PRINT MEDIA HABITS OF THE RESPONDENTS”
Essay: Magners – C & C Group
Magners is the brand owned by Irish drinks company C&C Group and in 2003 they began to look at the possibility of launching their brand in the UK with an … Continue reading “Essay: Magners – C & C Group”
Essay: Influencing consumers’ purchasing decisions with technology
In the new era of information technology, the rapid penetration of the internet, and the great diffusion of social media platforms create new opportunities for organizations to influence the consumer’s … Continue reading “Essay: Influencing consumers’ purchasing decisions with technology”
Essay: Change in the field of marketing
In 1999, marketing professor Philip Kotler published Kotler on Marketing. He discussed the 1990s as a time of turbulent change by the rise of the internet. Kotler concluded with Transformational … Continue reading “Essay: Change in the field of marketing”
Essay: Social Media
In the last decennia word-of-mouth marketing has got a new definition: social media. Every business knows that social media can be important to their success. There are more than 2 … Continue reading “Essay: Social Media”
Essay: How Apple Inc’s brand iPhone image impacts the buying behaviour of its consumers.
In this study, the researcher would investigate how the brand image for Apple Inc’s brand iPhone impacts the buying behaviour of its consumers. The study has been motivated by the … Continue reading “Essay: How Apple Inc’s brand iPhone image impacts the buying behaviour of its consumers.”
Essay: Brands in the British bread industry
The British bread industry has always been a battlefield for widespread brands like ‘Warburtons’, ‘Hovis’ and ‘Kingsmill’. ‘Hovis’ is a great British brand, owned by Premier foods. Founded 125 years … Continue reading “Essay: Brands in the British bread industry”
Thesis: Consumer behaviour and perceptions of the people of Kolkata towards popular bathing soaps
Introduction Personal care includes products as diverse as lip balm, cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye liner, facial tissue, hair clippers, lip gloss, lipstick, lotion, makeup, nail … Continue reading “Thesis: Consumer behaviour and perceptions of the people of Kolkata towards popular bathing soaps”
Essay: Brands as part of a company’s marketing strategy
Brands play a fundamental role in the marketing strategy of a company. They are not just a vital marketing element of the manufacturer but also they provide a very rich … Continue reading “Essay: Brands as part of a company’s marketing strategy”
Essay: To what extent does advertising and sales promotion affect the domestic sales of Nestle India Ltd?
Abstract This essay aims to answer the question ‘To what extent does advertising and sales promotion affect the domestic sales of Nestle India Ltd.’? From the company’s annual report since … Continue reading “Essay: To what extent does advertising and sales promotion affect the domestic sales of Nestle India Ltd?”
Research proposal: Study on Consumer Behavior towards Smartphones in India
Abstract This paper basically examines the factors that impact the purchasing decision of a Smartphone buyer in India. India is one of the world’s fastest growing economies in the world, … Continue reading “Research proposal: Study on Consumer Behavior towards Smartphones in India”
Essay: Analysis of Marlboro advertising
Everyday life people would experience continuous advertising monopoly in today’s world which is not limited to the present culture but it has been one of the major influences to people’s … Continue reading “Essay: Analysis of Marlboro advertising”
Essay: Fysioooo physical therapists
This essay examines the relationship between online marketing in the physical therapy, focused on the practice Fysioooo, and creating brand awareness and increasing turnover. In the recent years, the number … Continue reading “Essay: Fysioooo physical therapists”
Essay: Marketing to teenagers
Teenagers have been a focus for marketers for over 100 years. At the rise of the twentieth century, mass media became widely recognized and children were increasingly targeted. In a … Continue reading “Essay: Marketing to teenagers”
Essay: Public Relations in an Online World
Public relation in an online world means the way the things are promoted through internet throughout the world. Public relation is a kind of a bridge between the organization and … Continue reading “Essay: Public Relations in an Online World”
Essay: Use social networking to promote your business
Social Networking has develop and become well known during the past several years, but it is still very difficult for someone new to social networking. The best way to understand … Continue reading “Essay: Use social networking to promote your business”
Essay: Herbal essences branding
The creativity of the advertisement is an important part of impressing the customers with the product that they are selling successfully. An Herbal Essences’ commercial, which begins with a voice … Continue reading “Essay: Herbal essences branding”
Essay: International market segmentation
About forty years ago, segmentation was viewed as an imperfection in market structure rather than as a more precise adjustment to consumer or user requirements. From this time, the benefits … Continue reading “Essay: International market segmentation”
Essay: Evolution of marketing
At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale. Consumer Marketing operated on … Continue reading “Essay: Evolution of marketing”
Essay: Animation in advertising
Three dimensional animations have a significant change in the modern world of 21st century. Initially, it is obvious to position that contemporary animated characters created by Disney, Pixar and DreamWorks … Continue reading “Essay: Animation in advertising”
Essay: My marketing internship
Abstract I’m currently in the third year of the Communication and Multimedia Design program at the Rotterdam University of Applied Sciences. Because it is required that all third year students … Continue reading “Essay: My marketing internship”
Bibliography: Children and advertising
Pecheaux, C. et Derbaix, C, 1999. Children and attitude toward the brand: a new measurement scale. Journal of Advertising Research, 39 (4), 19-27. McNeal, J , 1992. Kids as costumers: … Continue reading “Bibliography: Children and advertising”
Essay: Typography
Before starting any debate, discussion or argument it is helpful to define the terminology that the words being used, are generally understood. Typography plays a huge part in design and … Continue reading “Essay: Typography”
Essay: Apparel brands
The Apparel industry is one of the oldest and top trading industries in the world. Long ago, trading patterns were focus in primary production for clothing mostly occurring across the … Continue reading “Essay: Apparel brands”
Essay: Sex in advertising
Sex in advertising is described as ‘mediated messages (i.e., television commercials, magazine ads) containing sexual information, with the persuasive purpose of selling branded goods’ (Reichert and Carpenter, 2004: 824). Pervasive … Continue reading “Essay: Sex in advertising”
Essay: Sensory Thresholds
Have you ever blown a dog whistle and watched pets respond to a sound you cannot hear, that happens because the sound emitted is too low to be detected by … Continue reading “Essay: Sensory Thresholds”
Essay: Marketing strategy
INTRODUCTION The marketing strategy makes clear the crucial marketing aspects of a company and roadmaps out instructions, goals and actions with regard to the company as well as its workers. … Continue reading “Essay: Marketing strategy”
Essay: Letter on building an effective team in the marketing department
The Director Marketing Department Sir, THE MODEL EFFECTIVENESS TEAM IN THE MARKETING DEPARTMENT I composed to focus the idea of on processing the need for creation and implementation of a … Continue reading “Essay: Letter on building an effective team in the marketing department”
Essay: A study of marketing specializing in consumers behaviors in Sweden mobile phone market
Introduction There are four major mobile operators in Sweden. They are TeliaSonera, Tele 2, Telenor and Hi3g and others ( Pts 2014).) TeliaSonera is a 10 years old in the … Continue reading “Essay: A study of marketing specializing in consumers behaviors in Sweden mobile phone market”
Essay: A PR campaign for Chelly-YourDesign
1.My public relations campaign will be designed to establish my knowledge among my peers, the press, or my potential clients or costumers. So, the campaign is for everybody. 2. -I … Continue reading “Essay: A PR campaign for Chelly-YourDesign”
Essay: Advertising
Our today lives are loaded with advertisements so it almost impossible for anyone of us to go un-noticed about the latest product in the stores. Almost everyone has experienced purchasing … Continue reading “Essay: Advertising”
Research proposal: Effect of tutorial advertisements on students to attend tutorial schools in Hong Kong
(I) Proposed Title Effect of tutorial advertisements on students to attend tutorial schools in Hong Kong (II) Introduction As we all know that there is a booming of tutorial schools … Continue reading “Research proposal: Effect of tutorial advertisements on students to attend tutorial schools in Hong Kong”

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